Six
Reasons Why Info-Marketing
Is NOT The Best Business
Selling
Physical "Real" Products
From
the desk of Timothy A. Gross
Most
"Internet Gurus" strongly recommend that you get
into the info-marketing business.
(In
other words, selling reports, ebooks, audio, video, etc.,
showing people how to accomplish things better.)
I
assume you probably already know the main benefit of info-marketing:
*
Cheap or free to deliver to customers with very high profit
margins and high perceived value.
However,
there are a lot of downsides as well.
Top copywriters and marketers in the world are selling info-products,
and they're at the top of their game.
Here
are reasons why info-marketing is not the best business:
-
Competition
- You're competing with the King Kongs of copywriting
and marketing when trying to sell info-products.
-
You're
selling something people aren't looking for.
If
someone is looking for a toaster or a camcorder or new
tires for their car or a better kitchen knife or a radio
controlled boat or an air conditioner or a diamond ring
or an oil painting or a foot fungus spray and they come
to your website and you sell that product, you're
halfway home.
Prove
to them they're getting a good value, that you're a reputable
company, include a free bonus and promise fast shipping,
and there's a good chance you'll make the sale.
-
Takes
A GREAT Sales Letter - Unlike selling a "real"
product, an info-product has no real or perceived
value in the minds of your prospects until you prove it
to them. That means you need a long, perfectly crafted
sales letter. (For a physical product, a photo and a couple
paragraphs of description may be all you need.)
-
They
don't NEED an info-product, but if they NEED
a physical product, they're going to buy it.
-
Physical
products can be a permanent source of income.
Info-products have a relatively short shelf life, then
you have to keep creating more and more info-products
to sell.
-
Info-products
are time-consuming to create. Physical products
are ready to be purchased/dropshipped/licensed and re-sold.
...And
because a lot of people are looking for the "easy way"
of selling downloadable products, it leaves an open door
for you to find bigger profits selling physical non-informational
products.
The
only real downside of physical products is the shipping
and product cost - But will less competition, you may be
able to make more sales and have greater success, which
makes it more than worthwhile.
Something
to think about.
To
your success, Tim Gross
Related
Articles:
How
To Get More Done In Less Time
The
Underlying Cause Of Your Top Frustrations And Aggravations?
Are
You Working At Your Business Or Just
Surfing Around?
