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Complying
With The Can-Spam Law
No
Need To Read This
- Unless You Want To Avoid Federal Prosecution
From
the desk of Timothy A. Gross
There
are still some good folks accidentally sending out email
to their newsletter subscribers that isn't Can-Spam compliant.
Whenever
you're sending out any email to your subscribers, customers,
or any other email lists that you keep in contact with,
you need to:
-
Include
your company contact info at the bottom of the email (including
a valid mailing address)
-
Provide
a simple unsubscribe method that is easy to follow
-
Don't
use misleading subject lines in your email
In
addition, I'd suggest that you put a consistent identifyer
in your email subject lines so it's easier for the recipient
to know who it's from.
(For
example, for my Internet Profit Report ezine, I usually
start my subject lines with the word "iProfitReport"
-and then the subject line.
Why?
Because if you do a good job in providing value to your
readers, it'll make it easier for them to recognize your
messages that they want to read.
Some
people say you can maximize your email readership by using
subject lines like:
The
problem with that is if your readers don't recognize the
"from" email address as being yours, and there's
nothing in the subject line that lets them know it's from
you, they may delete it without looking at it
-
Even if they would have been interested in your message.
So
I recommend you use an identifyer, then your headline,
like:
-
"iProfitReport:
Can you believe this?"
-
"iProfitReport:
Oops, I screwed up..."
-
"iProfitReport:
Could you do me a favor?"
The
"curiosity factor" is still there, but hopefully
I've established a bond with my readers so the "iProfitReport"
identifyer will get the email opened more.
NOTE:
It's easy to wind up with a virtually worthless subscriber
list if you don't provide any value in your communications
with them. If you don't think there's a benefit to identifying
yourself in your email (meaning you think your subscribers
would be more willing to open an "anonymous" email
over one from you)... then you need to re-think your email
communication strategy!!
To
your success, Tim Gross
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