Being President of the United States has a lot of similarities to being a CEO of a company. You’re responsible for the whole enchilada, and one of the main factors that guide decisions is this:
Making Decisions For Short-Term Benefit Versus Long-Term Benefit
The best CEO would be the owner, or at least someone who’s in it for the long haul. Why? Because they don’t have the luxury of making short-term decisions that temporarily make more money but that will bankrupt the company in the long-term.
If I were the CEO of Coca-Cola for a 2-year term and I had no responsibility for how the company did in the long-term, I’d immediately cancel all paid advertising. Coca-Cola spent about $180 million in advertising last year. Over a 2-year period, the results of not advertising wouldn’t have much of an effect at all on their sales, but their profit margin would increase in the short-term. It’s Coca-Cola, do you really need an ad to remind you to buy it?
But long-term, they’d slowly lose market share if they didn’t advertise.
The problem with Presidents is they’re in it for the short-term, 4-8 years. All you’ve got to do is make sure the duct tape stays attached to keep all the cracks from crumbling into a major meltdown, and then pass on the continuing problems tot he next President, who does the same thing.
(Case in point: We’re in the first war in the history of the world where taxes were lowered instead of raised. We’ve run up the biggest debt ever… what a coincidence.)
I assume that in a lot of ways the Republicans can’t wait to get out of office so they can turn around and start blaming everyone else for the problems they started. Ex-Presidents automatically become multi-millionaires (just like ex-CEO’s, by the way) when they leave their position, so what’s their motivation?
Sucking it up and making long-term decisions that are painful in the short-term are REQUIRED to maintain a successful business. They’re also required to run a successful country long-term. The problem is, nobody would get elected if their campaign slogan was, “Short-term pain now will benefit your grandkids!”
…And so here we are. So who’s up for voting for a benevolent King? 
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About Tim Gross Tim Gross is an online marketing consultant, direct response copywriter, author, and video training developer. For the latest free training videos, free advice, and additional resources, subscribe now at http://InternetMarketingCourse.com or at his blog http://TimGross.com |
Tags: 4 years, 8 years, budget, change, king, long-term, policies, policy, president, problems, short-term, vote
Leave A Reply (1 comment So Far)
Jonathan
1338 days ago
By today’s standards, the President has seemingly placed himself in a “Kingly” position. Having used his privilege (rightly so?) of Executive Order, he has given himself powers similar to what a King would bestow (usurp?) upon himself.
Without getting all anarchist here, I believe we all need to take a serious look at where the real power in the US is located. Do the research, you’ll be amazed.