If you have a product that can be sold through Amazon.com, it may be worth your while to do it, even if you don’t anticipate that it’ll make you many actual sales.
The reason: Exposure
People use Amazon to search for things, and you want to be found in those searches. Here’s a case-study of how to do it right:
I was looking for video training on a music software program “Reason” by Propellerhead software. Searching Google wasn’t getting me immediate results, so I did a search on Amazon. The 3rd listing I saw said:
* macproVideo.com – Mastering Propellerhead’s Reason
It listed the item for sale, but of interest is that they listed their URL in the title of the listing. Needing more info before I bought (all video training is not created equal), I went to their website, which had sample video (which is exactly what I want to see before purchasing video training), AND other video training that I did not see listed on Amazon’s site.
I wouldn’t have found them searching Google, and it was exactly what I was looking for. Whether I purchase directly from them or through their Amazon.com listing isn’t the important part - The bottom line is that I found them through their Amazon listing, and after the initial purchase I’m a prime candidate to purchase more of their related video products in the future.
Conclusion: Get your product listed on Amazon to test the results. Yes, they get a cut of every product sold through Amazon, but you also have zero advertising costs to make the sale, so depending on your numbers, it may actually be a plus.
Resources: Here’s a good nuts-and-bolts walkthrough of how to get your DVD, CD or book listed on Amazon: http://www.kk.org/cooltools/archives/000668.php
Here’s the Amazon “Making Money” page with links to list your product in their marketplace and other options: http://www.amazon.com/Money-home-page/b?ie=UTF8&node=3309511
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About Tim Gross Tim Gross is an online marketing consultant, direct response copywriter, author, and video training developer. For the latest free training videos, free advice, and additional resources, subscribe now at http://InternetMarketingCourse.com or at his blog http://TimGross.com |
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