A reader writes:
I have the sales letter finished for new Ebook I’m writing, I have it listed in clickbank I have everything set up but I can only work on it 2 hours a week and I’ve got about 20 hours of work left to do on it.
So here’s my question. Should I just wait the 10 weeks until I get it finished and then begin my marketing plan?
OR: Should I divert about 10 weeks, write 15-20 articles to get some traffic and begin capturing emails?
I think this would add another 10 weeks for me because of time. By the time I re-write the sales letter for the opt-ins, write the articles and post them I should be at another 20 hours. Would this provide the results to even be worth the delay?
I think you’re in a dangerous situation of winding up very frustrated and disappointed if everything doesn’t go according to plan, and here’s why:
You said you’re writing about your favorite subject. That’s great, but it also means unless you’ve already tested the sales letter you’ve written and KNOW you’ve got a winner, you may spend way too long fiddling and tinkering, in your words, “to where you want to put your name on it” since you consider it a labor of love.
Do you know for a FACT that it will sell when you’re done? There’s nothing worse than pouring blood, sweat & tears into a project for too long that completely tanks when you’re finally ready to sell it. And without any real deadlines imposed (IE, customers are waiting for their finished copy because they already paid for your rough draft and are waiting…), it’s too easy to keep fiddling and not pull the trigger.
You said you had a rough draft done? Put it up for sale now, right now, at 1/2 off the normal price with the understanding that purchasers will get the final version free when it’s done. If I misunderstood you about that (maybe you meant a rough version of your OUTLINE was done, not rough draft of the whole thing), then lock yourself in a room for 2 hours and record yourself talking through the outline and saying what you’re going to write, pay to have it transcribed, and start selling THAT next week at 1/2 price and tell customers they’ll get the finished product when it’s done.
This accomplishes 2 things:
1) You find out if your sales letter works and there’s demand for your product NOW, not 12 weeks from now.
2) Once people are waiting for the finished copy because they paid for your rough draft already, you’ve got a REAL deadline and it’ll force you to hop to it and really finish it.
Two quick examples of “just do it”:
- I sold 29,453 copies of an ebook I purchased PLR rights for about $100… It was the sales letter I wrote that did the selling, and I took the PLR product and spent an afternoon re-formatting it, changing the title, etc, etc. I easily could’ve spent a month trying to create my own ebook instead, but PLR did the trick in this case. (It was for a client, nothing I had an emotional investment in)
- A looooong time ago I ran a membership website with an enormous amount of content, streaming audio & video, etc., and the work seemed endless. I was stuck where you may be now, wanting everything to be perfect before even starting, but an “executive decision” was made, and we started selling membership at a reduced price, calling subscribers “Beta Testers” while content was still missing, there were bad links in the membership pages, etc… I’ll admit, it really freaked me out. (I’m a perfectionist and can easily spend too long tweaking small details)
In the end though, it worked out great. Subscribers were happy with the reduced Beta Tester rate and happy to point out website glitches, and their feedback helped me get everything working faster than it would have.
Conclusion: TAKE BOLD ACTION.
About 15 years ago I spent a solid month working on an info-product that I hadn’t tested first to find out if it’d sell. I had a great time working on it… Until I found out a month later that it’d been a complete waste of time because my sales letter for it didn’t work. Ouch. I never made that mistake again.
Take Bold Action. It’ll make the next 10 weeks a lot easier on you.
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About Tim Gross Tim Gross is an online marketing consultant, direct response copywriter, author, and video training developer. For the latest free training videos, free advice, and additional resources, subscribe now at http://InternetMarketingCourse.com or at his blog http://TimGross.com |
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