Isn’t the word “Submit” friendly?
You can use it in such cutesy sentences as:
- Submit to my authority!
- Submit to my will!
- Submit to my superior firepower!
Oh, and one more:
[Submit This Form]
From a marketing perspective, “Submit” is a terrible word. So why do most websites have a button that says, “Submit” at the bottom of their forms?
- It’s obtuse.
- It doesn’t remind people what they’re getting when they push the button.
- It makes them have uncomfortable flashbacks to the 18 months they spent in a Turkish prison. (or maybe that’s just me…)
ANYWAY… The good news is you can change the wording on a form to anything you want.
If you ever find a button that says “Submit” on one of my websites, it’s an oversight… All my buttons say things like, [Click To Subscribe Now], [Click To Send Info], [Click To Download Now], [Click To Help Rescue Tim From The Turkish Prison], etc., etc.
Key Points: Don’t get stuck using boring and confusing tech language. Oh, and if you drop the soap, just leave it.
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About Tim Gross Tim Gross is an online marketing consultant, direct response copywriter, author, and video training developer. For the latest free training videos, free advice, and additional resources, subscribe now at http://InternetMarketingCourse.com or at his blog http://TimGross.com |
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Tags: button, clickthrough rate, improve, increase, percentage, response, submit
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