SUBMIT To My Authority!!!

Isn’t the word “Submit” friendly?

You can use it in such cutesy sentences as:

• Submit to my authority!
• Submit to my will!
• Submit to my superior firepower!

Oh, and one more:

[Submit This Form]

From a marketing perspective, “Submit” is a terrible word. So why do most websites have a button that says, “Submit” at the bottom of their forms?

• It’s obtuse.
• It doesn’t remind people what they’re getting when they push the button.
• It makes them have uncomfortable flashbacks to the 18 months they spent in a Turkish prison. (or maybe that’s just me…)

ANYWAY… The good news is you can change the wording on a form to anything you want.

If you ever find a button that says “Submit” on one of my websites, it’s an oversight… All my buttons say things like, [Click To Subscribe Now], [Click To Send Info], [Click To Download Now], [Click To Help Rescue Tim From The Turkish Prison], etc., etc.

Key Points: Don’t get stuck using boring and confusing tech language. Oh, and if you drop the soap, just leave it.

Tags: button, clickthrough rate, improve, increase, percentage, response, submit