Presidential Candidates Taking Their Email Subscribers For Granted

ClickZ recently ran a story on the fact that both Obama and Clinton aren’t addressing issues of WHY their subscribers should vote for them:

…By neglecting to discuss issues in recent e-mails to Texas voters and distinguish one candidate from the other, both campaigns may have taken support for granted.

“It assumes that everybody who signs up for the e-mail list is a supporter…and in a closely contested race that people aren’t looking for reinforcement of why they should vote,” said Reich. “Campaigns do themselves a disservice by thinking that e-mail in particular is not going to fall into somebody’s inbox who needs more than just a reminder to find their polling place.”

That danger was driven home to me by Dan Kennedy recently… If you’re not familiar with Dan Kennedy, he’s a well-respected high-profile business trainer who has a pretty rabid group of followers/customers. If anyone could assume that their audience was pre-sold on them it’s Dan, but even he said that when he makes the mistake of not re-selling and proving his worth to his existing customers when promoting a new offer, his response suffers.

Lesson learned: Never take your customers, partners, or constituents for granted. Keep re-selling them on yourself even after you believed you’ve already convinced them.

About Tim Gross Tim Gross is an online marketing consultant, direct response copywriter, author, and video training developer. For the latest free training videos, free advice, and additional resources, subscribe now at http://InternetMarketingCourse.com or at his blog http://TimGross.com

Tags: campaigning, clinton, email, issues, obama