When I’m hired to increase a client’s sales, a lot of times I’m able to repackage information they already had into a more effective presentation. Have you seen this Allstate commercial where the spokesman says: If you think GEICO is the cheap insurance company, then you’re really going to be confused when you hear this: ...…
People love to make blanket statements in response to generic questions. Unfortunately, those responses are usually misleading. It’s like the old, “If you put one foot in a bucket of boiling water and your other foot in a bucket of practically freezing water, on average, are you comfortable?” Anyway… the real answer is to the ...…
With the generic way that question is asked, the real answer is, “There’s no way of knowing.” It’s like asking, “If I were to run an ad in a magazine, how much money could I expect to make?” What ad? What magazine? How big of an ad? Lets look at just some of the variables… ...…
Selling information is a wide field. It includes books, videos, seminars, home study courses, and more. It can be a great business, because you do the work once (create the product) and continue to make money from it over and over with little effort. However, it’s also very intimidating for a lot of people, and ...…
It was recently discussed about how some marketers feel awkward asking for a refund after they’ve purchased a marketing information product. Here are my thoughts: Legitimate reasons to be disappointed with an info purchase include: An obviously poor quality product Sales letter was too “enthusiastic” and virtually impossible to live up to Sales letter cast ...…
I use AuthorizeNet as my gateway for my merchant accounts, and I had to call them today. Another much newer AuthorizeNet gateway account I have has an account ID of something like 180,000, but my original account with them, which I’ve had for 10 years, is a 3-digit number that starts with a “2″. When ...…
In a recent forum thread, there was outrage about an affiliate program whose owner name-captured visitors (got them to subscribe to his email list) and then immediately started promoting 3rd-party offers to the list that the affiliates who sent him traffic wouldn’t earn commissions on. Around 10 years ago, all of the “original” big-dog online ...…
A cosmetic surgery company was fined $300,000 by the state of New York for having its employees pretend they were satisfied customers posting fake glowing reviews online. The company also created its own websites of face-lift reviews to make it appear as if they were independent sources. Here’s a quote from the news story: False ...…
I just got back from the gym, doing the “Firefighter Training Test” on the treadmill… Each minute the speed and incline increases, and it gets really rough at the end. Towards the last couple of minutes I start frantically clicking my iPod Shuffle looking for a high-energy song to run to. For some reason, the ...…
