This is the start of a series I’m going to be writing on business morals and ethics.
It’s a very important topic for entrepreneurs and those in the start-up phase of doing business, because I believe that misconceptions, concerns, and worries may be getting in the way of success for many.
To start, I’m going to break down people’s business practices into a few categories:
1) Terrified of getting a customer or even subscriber complaint of any type. Terrified even of getting criticized by non-buyers
2) Overly passive marketing that doesn’t push for the sale. Beyond non-hype, the seller doesn’t even sound that convinced of his product himself
3)Competent selling process featuring strong headlines, promises, and risk-reversal guarantees
4) Hypey selling process overpromising results and making big claims that most people don’t believe are true, stressing a no questions asked money back guarantee
5) Aggressive selling tactics that includes a continuity rebilling program that the buyer has to take action to cancel
6) Aggressive selling tactics that include a “hidden” continuity program that many buyers don’t even notice until after they’ve purchased
7) Hypey selling process overpromising results and using a tricky “fine-print” guarantee that will make it hard for the buyer to satisfy the conditions of a refund
8.) Scams and rip-offs. Refund requests not granted. Illegal.
I’ll go through the above categories in future posts and explain what I believe is good and bad about them. I think you’ll find it very surprising.
 |
About Tim Gross Tim Gross is an online marketing consultant, direct response copywriter, author, and video training developer. For the latest free training videos, free advice, and additional resources, subscribe now at http://InternetMarketingCourse.com or at his blog http://TimGross.com |
Leave A Reply (1 comment So Far)