Letting Buyers Pick Their Own Price: Test Results

Have you ever wondered how much someone would choose to pay for your product if you literally let them pick their own price?

Well, awhile back I ran a test to find out, and the results were very interesting.

The downloadable product sold for $39.97, and thousands had purchased it already, but of course a large portion of people who’d opted in for more information had NOT purchased even though they’d been pitched the product multiple times by email.

Basically, the remaining free subscriber list was dead as far as that product was concerned, they wouldn’t respond to further pitches to buy it.

What to do?

Out of curiosity, I worked up an offer to them to let them purchase the product at ANY price they chose, anywhere from $39.97 (the selling price), all the way down to $1.

The results were surprising.

I wrote up a full case study, including a breakdown of price points purchased, the email pitch I wrote, and the order form wording. I hope it gives you some ideas and a roadmap to try squeezing every last dollar out of your list.

Click Here For The full case study (PDF)

-Tim Gross

PS – I was originally going to sell that report, but it’s my birthday today (March 26th), and I like to give away stuff on my birthday to keep my Karma balanced from all the free stuff I’M going to get today. (heh heh)

About Tim Gross Tim Gross is an online marketing consultant, direct response copywriter, author, and video training developer. For the latest free training videos, free advice, and additional resources, subscribe now at http://InternetMarketingCourse.com or at his blog http://TimGross.com

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Tags: case study, choose, customers, optimal, pick, price, pricing, split-test