There’s some confusion about whether you should use legal disclaimer pages on your website sales letter, and what they will and will not do.
It’s easy to understand why it’s confusing, because there are two real issues here:
1) A legal disclaimer to cover certain things is very important; Things like “results may vary”, “testimonials listed do not reflect what the average buyer will experience”, “no earnings claims or guarantees are being made”, etc.
2) Trying to use legal disclaimers to void fraudulent claims in your sales letter won’t help you. You can’t blatantly lie in a sales letter and then mention in hidden fine print that you lied.
To sum up: Disclaimers can keep honest sellers from accidentally running into trouble. They won’t keep keep dishonest sellers from getting away with something.
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About Tim Gross Tim Gross is an online marketing consultant, direct response copywriter, author, and video training developer. For the latest free training videos, free advice, and additional resources, subscribe now at http://InternetMarketingCourse.com or at his blog http://TimGross.com |
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