If You Refuse To Sell Products You’ll Go Bankrupt

This was odd…

Yesterday I went into a department store and asked to see a piece of jewelry (which cost about $1,000).

The woman behind the counter told me that nothing was on sale that day.

I said, “You mean there are no discounts on anything?”

She said no, that she was unable to sell me anything that day!

She explained that the department store was doing inventory that day, and she was explicitly told by her manager not to sell anything to anyone.  She also mentioned that the future of the store chain was in question (they may be declaring bankruptcy within the next few months).

I didn’t know what to say, but it brings me to my thought of the day:

Not all struggling companies are “victims” of the tougher economy, some seem to be doing their best to try to fail. (Refusing to sell $1,000 items to people in your store is a good example.)

I can only hope that your business isn’t as stupid as this one, but what may be hurting your business?

* If you have employees who answer the phones or deal with customers, they may be sabotaging your business with their comments or attitude.

* Can you make it easier for customers to purchase from you?

* Is your order processing procedure more confusing than it needs to be? Does your online website require new buyers to create an account before making a purchase, for instance? Would you make more sales if you did away with that requirement?

There are hundreds of factors that contribute to the overall success of your business. If you haven’t sat down and tried to evaluate what you can improve lately, it would be time well spent.

(Hint: If someone tries to give you a thousand dollars, take it.)

About Tim Gross Tim Gross is an online marketing consultant, direct response copywriter, author, and video training developer. For the latest free training videos, free advice, and additional resources, subscribe now at http://InternetMarketingCourse.com or at his blog http://TimGross.com