In poker, a problem you have with your game is called a “leak”, because it’s causing you to leak money.
In business, same thing. What leaks does YOUR online business have?
- No aggressive opt-in incentive to add potential customers to your email followup campaigns.
- (Bigger Leak: Not offering your visitors to subscribe to something so you can stay in touch with them)
- No “buy now” incentive
- Not a strong enough guarantee offered and stressed prominently
- Not stressing testimonials prominently in your sales letter
- No upsell offered during the order process
- No “click here for recommended products” on your sales receipt page to generate immediate extra sales
- No cross-endorsements of related products to competitors’ lists
- Too much customer support issues because you don’t have an exhaustive “Frequently Asked Questions” section so people can find the answers themselves
- Making a dubious claim in your sales letter (yes, even one) that causes potential customers to be suspicious of your offer
- Not providing easy contact info for potential customers to feel confident that they’re ordering from a trustworthy company they can contact if there’s a problem
- Paying too much for your online advertising because you didn’t bother to try to haggle on prices (which are often shockingly negotiable)
- Not testing higher price points of your product to see if there’s a higher profit margin you can achieve with no extra effort
- Not starting an affiliate program once you’ve fine-tuned your sales process
- Not providing scripts to your employees to use who talk to potential customers by phone.
- Not maintaining existing customer relationships
Depending on your business there are many, many more as well, and one thing’s certain:
You’re leaking money somewhere. Plug the leaks!
 |
About Tim Gross Tim Gross is an online marketing consultant, direct response copywriter, author, and video training developer. For the latest free training videos, free advice, and additional resources, subscribe now at http://InternetMarketingCourse.com or at his blog http://TimGross.com |
Leave A Reply (No comments So Far)
No comments yet