I was reading reviews on a music software program that lets you correct vocal mistakes through pitch and timing correction, and I had to laugh at some of the defensive comments given by some people, like:
Evil! This is evil. I say that as a trained vocalist. If you can’t sing in tune you should not be a singer.
All I have to say to that is Boo-Hoo.
First of all, major record companies have always used every trick at their disposal to make a recording as perfect as possible. Auto-tuning vocals is very standard procedure, and even back in the old days, top-notch singers like Barbara Streisand recorded 16 different vocal tracks, and then picked individual words and phrases from each track to construct the “master track” to be exactly what they wanted it to be.
But that’s not what this post is about. This is about making the mistake of refusing to recognize and embrace (or make allowances for) new technology that affects you…. And the fact that “old school” people will try to discourage you from taking shortcuts (not because it’s better for you, but because they don’t want you to leapfrog them!)
Example: Tell a programmer you want to learn how to build websites, and they might say, “Learn how to create HTML from scratch, it’s the only ‘pure’ way. Using Dreamweaver and those other drag-and-drop programs are for sissies.”
Yeah, whatever. Last time I was trying to hire an extra web designer for my company, I didn’t even interview people who said they only created websites by writing HTML code from scratch. Why? Because it takes 5 times as long, and I’m paying them by the hour!
Two Important Points:
1) Just because somebody else had to learn something from the “school of hard knocks” doesn’t mean you have to – Take advantage of every advancement that can you save you time, effort, and money.
2) If a new advancement truly is threatening the value of your core skill or product, don’t stick your head in the sand and pretend it isn’t happening. Deal with it, make improvements of your own, or learn how to differentiate the perception of what you have or do so that the value you provide is understood.
…Oh, and one more thing about the guy whining in the above quote saying “this is evil”: These are the type of people who fiddle with one song for months endlessly thinking he’s a ‘real musician’, while his more successful competitors are doing whatever they need to do to get the best results in the least amount of time. (I suspect that’s why he’s whining, because he’s bitter.)
Don’t be bitter.
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About Tim Gross Tim Gross is an online marketing consultant, direct response copywriter, author, and video training developer. For the latest free training videos, free advice, and additional resources, subscribe now at http://InternetMarketingCourse.com or at his blog http://TimGross.com |
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