Archive for April, 2009
Taking The One-Time-Offer Burger Analogy Even Farther
Michel Fortin wrote a very good blog post denouncing the “churn and burn tactics of aggressive one-time upsells. Read his article first, then I’ll expand on his analogy (including tainted meat, bad-tasting burger, and more.)
Here’s Michael’s real-world analogy of one-time offers:
A burger? Sure, that’s $3.00. (You hand over a $20 bill.) The server, holding your [...]
Download This Free “Need To Know” Marketing Training Ebook
Paul Myers has released a free ebook called “Need To Know” that I strongly urge you to download and read from start to finish. It’s a full 112 pages of valuable info that both beginning and experienced online marketers alike will benefit from.
Paul is one of the few fellow online marketing experts that I listen [...]
So, Uh, Don’t Copy The YouTube Business Model…
It currently costs Google $711 million a year to operate YouTube, and it only brings in $240 million in ad revenue… Which means it’s costing Google $471 million dollars this year to run YouTube.
Ouch.
So the good news is the number of user-generated videos that are uploaded to YouTube is increasing exponentially.
The bad news is that [...]
Writing Your Sales Page For Affiliates, NOT Customers
Here’s a couple of questions for you:
If you wanted to impress your new girlfriend/boyfriend, how would you act?
If you wanted to impress your new girlfriend/boyfriend’s parents, would you act in the exact same way?
Here’s a more relevant example:
If you wanted to write the best sales letter you could you’d write one way
If you wanted to [...]