Archive for February, 2009
The More You Tell, The More You Sell
I sold some large items on Craigslist recently, including a vehicle and some furniture, and it went really well…
In every case, people were ready to buy before they’d even come and looked at the items in person.
Why? Because I took multiple large, clear photos from several angles, and gave detailed descriptions about measurements, condition, etc.
You [...]
Legal Disclaimer Pages: What They Do & What They Won’t Do
There’s some confusion about whether you should use legal disclaimer pages on your website sales letter, and what they will and will not do.
It’s easy to understand why it’s confusing, because there are two real issues here:
1) A legal disclaimer to cover certain things is very important; Things like “results may vary”, “testimonials listed do [...]
Risk Reversal Works For Hyundai, Will Work For You
Auto sales in January 2009 were down 39% across the board… except for Hyundai, which had an increase in sales of 14%
This is no small feat… and it’s due to their “Hyundai Assurance” program, which allows car buyers to return their vehicle without penalty and without damaging their credit report if they lose their job [...]
My Disney Personality Is “Cogsworth The Clock”
At Disney’s California Adventure theme park (attached to Disneyland), there’s a personality test where you answer a few questions and then the machine tells you what Disney character you are most like.
I answered the questions and my personality type was: Cogsworth The Clock
Cogsworth is the nervous clock from Beauty And The Beast that worries about [...]