Archive for September, 2008
« Previous EntriesRevealing Your Political Beliefs In Business: Bad Idea?
Saturday, September 27th, 2008There are some marketers who make their religious and/or political views part of their persona; They purposefully turn a segment of the market off while specifically attracting another portion.
That’s a marketing decision, and it’s one that you can make.
But to NOT have your political or religious views front and center as part of your basic [...]
How To Test New Products First Before Blowing Your Bankroll
Thursday, September 25th, 2008Don’t waste your time and money creating a product and then trying to sell it… Here’s now to find out if it sells FIRST.
I just responded to someone asking whether they should spend $5,000 to complete a new product they’re not sure is really what their target niche is looking for. He believed his alternative [...]
Easiest Way To Embed Youtube Videos In Wordpress Blog Posts
Thursday, September 25th, 2008Easiest way to put YouTube videos in your Wordpress blog without installing a video plugin etc, is:
1) Turn off the visual editor by going to Users=>Username=> Uncheck “Use the visual editor when writing”
2) Go to YouTube, find the video you want, and copy/paste the “embed code” link from it into your Wordpress blog.
3) Publish post
Important: [...]
Avoiding Hand Fatigue & Tendonitis Working On Computers
Wednesday, September 24th, 2008I take my computer interfaces serious because I’ve gone through periods of losing strength in my hands and fingers from overexertion and overuse. I’ve played piano full-time and used a computer full-time, two activities most likely to cause tendonitis.
A couple tips that I do:
1) I’m left-handed, and there’s a left-handed mouse that helped significantly over [...]
New Study Shows How Visitors View Your Website
Saturday, September 20th, 2008According to a recent study, here’s how visitors read your web content and online sales letters:
“In the eye-tracking test, only one in six subjects read Web pages linearly, sentence by sentence. The rest jumped around chasing keywords, bullet points, visuals, and color and typeface variations. In another experiment on how people read e-newsletters, informational e-mail [...]
How To Protect Your Online Passwords
Friday, September 19th, 2008If you’ve been following the saga of Sarah Palin having her Yahoo email account hacked into, you know that it was accomplished by answering simple security questions.
Here’s how to avoid having the same thing happen to you:
Your logins are only as secure as their weakest link. Your actual password may be completely unguessable, but someone [...]
Why Presidential Election Campaigns Go Negative At The End
Monday, September 15th, 2008There’s a marketing reason that election campaigns go more negative in their advertising as election day gets closer, and it’s due to a fairly advanced concept:
Psychological tests have shown that when people are selecting (buying) something they’re looking at its positive factors, but when they’re rejecting (ie, comparison shopping, figuring out which one NOT to [...]