Archive for April, 2008

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Confessions Of A Bad Telemarketer

Wednesday, April 30th, 2008

Most people hate the idea of selling.
I don’t blame them; The movie Glenn Gary Glenn Ross comes to mind.
That’s why selling something you believe in, something you’re actually excited about, is so important.
A long, long time ago, I tried taking a job as a telemarketer because I needed a part-time job with flexible hours. [...]

How Packaging Your Product Can Affect Your Sales (& Refunds)

Tuesday, April 29th, 2008

A few years ago I was at a business seminar and one of the presenters (who sold an expensive home-study course) was bragging about how he stuffed all of his product’s components into an intricately packaged pseudo-box which basically exploded when the recipient opened it.
The reason? -To make it harder for customers to return the [...]

What Social Bookmarking IS And Why You Should Care

Monday, April 28th, 2008

A lot of people have heard the term “Social Bookmarking”, heard the names of Digg and Del.icio.us and others, but don’t really get what the point is. As marketers, website owners want people to link to their websites using Social Bookmarking because it gives them visitors.
But why would people want to bookmark your website, and [...]

Gratuitous Link To Robert Plank’s Blog…

Monday, April 28th, 2008

I posted to a forum asking Wordpress users if their Theme showed Trackback URL’s automatically, and Robert said that when people linked to his Wordpress blog directly that they got a Trackback automatically, even if they didn’t use the Trackback URL.
So… Here’s a link to Robert Plank’s blog specifically, an article he wrote about [...]

How To Make Your Trackback Links Visible In Wordpress

Monday, April 28th, 2008

If you’re not familiar with blog Trackbacks, if you link to a blog using their Trackback URL from your blog, your link shows up as a Comment on their blog (unless they don’t approve your Trackback Comment when you link to them).

This helps you by getting a link from that site back to you when [...]

How To Bundle eBay Items To Increase Selling Price

Sunday, April 27th, 2008

I bought two sets of tickets to the 3-day “Coachella Fest”, a well-known music concert event that just occurred last Friday, Saturday, and Sunday.  The tickets cost about $100 apiece and I only planned to go Friday, so I had to sell the Sat-Sun tickets.
It was a last-minute decision to buy the tickets so I only had [...]

Why A College Education… Isn’t Worth Much?

Saturday, April 26th, 2008

I was talking about colleges with a friend today who’d gone to UC Berkeley… He said that while he thought it was a great school, he didn’t know anyone who’d gone to Berkeley who wound up being really successful and that maybe it was due to the school being too well-rounded instead of specializing in [...]

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