Archive for February, 2008
How Television Can Compete With The Internet
Saturday, February 23rd, 2008In business, changes that create winners usually create losers as well, and it’s no secret that the entertainment industry (television, music) is losing sales and customers to the Internet. The Atlantic describes the reason the music industry is suffering from music downloads so badly:
Being a music fan traditionally involved going to the record store (remember [...]
Jerkin’ Around Your Subscriber List
Wednesday, February 13th, 2008Email subject lines are very important in getting your email read, which is the first step towards (hopefully) making a sale.
Having credibility with your subscriber list so they believe what you tell them is also very important in making the sale.
Balancing Those Two Elements Can Be Harder Than It Looks
Here’s an email I received recently [...]
Getting Fired For Being Smart And Indecisive
Tuesday, February 12th, 2008A couple months ago I did a favor for a close associate of mine by taking a phone call from a woman who had recently been hired as the new head of marketing for a division in his company.
I reviewed their current website with her while we were on the phone, and she emailed me [...]
Herbie Hancock Won A Grammy - But You Don’t Have To
Monday, February 11th, 2008
Herbie Hancock won a Grammy for “album of the year” for a jazz album. It always seemed crazy to to me to force different categories of music to compete for the same award.
The craziest example is the Emmy’s, which lump together Comedy and Singing in the same category, which lead to Barry Manilow and [...]
Don’t Use Trademarked Names In Your Domain Name
Friday, February 1st, 2008I’ve stumbled onto several websites in the last few days that are using trademarked names in their domain name… bad idea.
In other words, somebody selling an ebook on how to make money with Google is using the domain name GoogleSecrets.com for example.
The problem is that you may spend time, money and effort building up traffic [...]