Archive for January, 2007
Next Entries »Free Software Alternatives
Saturday, January 6th, 2007A friend bought a new laptop and called me today because it didn’t come bundled with the usual software tools (Microsoft Word, Excel, etc). So I told her about the free alternatives like Open Office, in case she didn’t want to plunk down the big bucks for the commercial versions.
If you need software, this list [...]
Advanced Marketing Concept: Benefit Selecting VS Rejecting
Friday, January 5th, 2007Advanced Concept: Is your product something your customers mostly buy on its own merits, or do is it more something they “comparison shop” for?
Here’s why that matters:
Psychological tests have shown that when people are selecting (buying) something they’re looking at its positive factors, but when they’re rejecting (ie, comparison shopping, figuring out which one [...]
You Mean You’re Not Allowed To Lie In Your Ads???
Thursday, January 4th, 2007With all the unbelievable claims made on late-night commercials, you can get lulled into thinking that it’s OK to inflate and make unsubstantiated claims in advertising. Of course, you’d be wrong.
Diet schemes are one of the most easily abused (and most highly monitored) industries, and the FTC just dropped the hammer on TrimSpa, Cortislim, Xenadrine [...]
Job Security - NOT
Wednesday, January 3rd, 2007Growing up, my best friend and I had similar career plans: Both of our fathers worked for the same large electronics corporation, which provided good pay and lifetime job security for both of them.
My best friend went the “safe” route (so we thought) and after college got a job at the same company, [...]
Happier New Year: Getting Organized
Tuesday, January 2nd, 2007Well, it’s January 2nd, the first day of “getting down to business” for the year. How successful your efforts are over the coming year will depend on a large part to how organized you are in managing your time and tackling the most important projects on your plate.
I’ve spent time and effort trying out [...]