Archive for January, 2007
« Previous EntriesUpdating Your Copyright Notice
I’ve recently stopped putting a year on my online copyright notices so I don’t have to bother updating them. (Why be bothered?)
If your ‘urgent’ sales letter still says “Copyright 2004″ at the bottom, it may be hurting sales. (IE, what’s the urgency, this thing’s been around for 3 years)
Online, everyone is looking for the newest [...]
You Want ‘em Laughing, Not Clapping
I was watching a stand-up comedian on TV, and after every joke the audience clapped.. but didn’t actually laugh very much. Have you ever thought about what that means?
If I told you the funniest joke you’d ever heard, would you CLAP? -No, your honest reaction would be to laugh out loud. If you didn’t laugh at [...]
The Physical & Mental Connection (Body/Mind)
I just got back from the gym, and I feel great. My head is clear, I’m relaxed, focused, and stress-free. I feel like I can conquer the world.
And that’s the point - Everybody knows that your attitude, confidence, and enthusiasm will make or break your success… That it’s all in your mind.
What less people realize [...]
If It’s Worth Doing, It’s Worth Doing Wrong
…OK, maybe not “wrong”, but not “right” either…
The saying, “If it’s worth doing, it’s worth doing right” is terrible advice for a lot of things. It suggests that whatever you’re creating should be perfect, and in business, that approach can cause unnecessary and costly delays - and can even cause a project to never [...]
Optometrists Losing Revenue, Turning To Private Labeling
Pre-Internet, Optometrists who gave eye exams for contact lenses could count on the vast majority of patients to order their contact lenses through them, as well as ordering refills throughout the year.
Not anymore. Just like many other industries, optometrists are losing product sales to online discount companies who can undercut their prices and ship directly [...]
Upsell, Upsell, Upsell, Upsell, Upsell, Upsell (Yes, 6)
Some of the most immediate, shocking increases in profits you can achieve for a product can be accomplished through pricing strategies.
Offering upsells once the customer has started the order process is a virtually “no-brainer” way to increase sales, and another benefit of order upsells is that they’re not visible to your competitors with just a [...]
The Insanity Of Not Having At Least A Basic Website
I tried to order take-out tonight from a new mexican restaurant in town. I’d heard it was good but had never been there, so I didn’t have a menu to order from. I searched online for their website, but couldn’t find one. I called them and asked if their menu was online - [...]
Free Software Alternatives
A friend bought a new laptop and called me today because it didn’t come bundled with the usual software tools (Microsoft Word, Excel, etc). So I told her about the free alternatives like Open Office, in case she didn’t want to plunk down the big bucks for the commercial versions.
If you need software, this list [...]
Advanced Marketing Concept: Benefit Selecting VS Rejecting
Advanced Concept: Is your product something your customers mostly buy on its own merits, or do is it more something they “comparison shop” for?
Here’s why that matters:
Psychological tests have shown that when people are selecting (buying) something they’re looking at its positive factors, but when they’re rejecting (ie, comparison shopping, figuring out which one [...]