Archive for December, 2006
The More You Tell, The More You Sell -Including on eBay
The Nintendo Wii game console is sold out pre-Christmas, and I checked eBay to see what kind of markup eBay sellers are getting on them.
The Nintendo Wii console retails for about $249, and I wasn’t sure how hard it was going to be to find one. What they’re selling for on eBay is a pretty [...]
How Important Is A Title/Headline? IMPORTANT!
I’ve been a student of Direct Response Marketing for a long time now, and one of the first credible teachers I found close to 20 years ago was Melvin Powers, author of “How To Get Rich In Mail Order” and “How To Self-Publish Your Book“.
Mr. Powers routinely turned unpopular books into good sellers doing nothing [...]
Buying A Lottery Ticket (Quick Joke…)
Joke: A man prays ever night to win the lottery… as time goes on, his prayers become more urgent. One night he says, “God, I pray for this night after night, why haven’t you answered my prayer?”
Suddenly the voice of God responds: “You need to meet me halfway on this… You need to buy a ticket.”
Heh. [...]
Getting Exposure From YouTube
Another place you should be searchable if at all appropriate (and maybe if it’s UNapproprate) is YouTube.com. Why? Because of the enormous amount of searches being done there.
Example: Out of my initial frustration of not being able to find video training for a music software program (Reason, by Propellerhead software), I ran a search for [...]
Why You Need Your Product on Amazon.com
If you have a product that can be sold through Amazon.com, it may be worth your while to do it, even if you don’t anticipate that it’ll make you many actual sales.
The reason: Exposure
People use Amazon to search for things, and you want to be found in those searches. Here’s a case-study of how to [...]