I’ve done a lot of banner advertising, and there are some very simple ways to increase your click through rate and the success of your banners.
I’ve actually taken a bunch of banners and re-worked them to show what I would do to improve their effectiveness. The actual critiques start at the 2-minute mark:
In the above examples I’m dealing with some very small banners, 234×60 pixels, which is the size allowed in signature files on the Warrior Forum, but the same ideas and techniques apply to all other banners as well.
If you have any questions or comments about it, let me know.
-Tim
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About Tim Gross Tim Gross is an online marketing consultant, direct response copywriter, author, and video training developer. For the latest free training videos, free advice, and additional resources, subscribe now at http://InternetMarketingCourse.com or at his blog http://TimGross.com |
Leave A Reply (2 comments So Far)
Rob Jones
315 days ago
Hey Tim, it was good meeting you at Ad:Tech in San Francisco the other day! I really love this video! Being a web usability consultant myself, I can really appreciate the value of the simple, but very effective techniques you’re demonstrating here. These are great methods for combating banner blindness. By the way, here’s a few pics from the party the other night(you’re in one of them):
http://rob-jones.com/pics-adtech-sf
Oh, and I mentioned you in my intro video for my internal beta launch of Viral Conversion to my list subscribers:
http://viralconversion.com
MJ
162 days ago
Hey Tim, I just found your blog, and I have to say, it’s pretty sweet. And like Rob, I really appreciate this video. Thanks!