Why You Should Create Banners Even If You Don’t Use Banners

I’m diving in to creating the sales process for one of my projects, and I wanted to point out something important:

I’m creating banners for it first, before I even write the sales letter.

-I recommend that you do the same, even if you don’t do banner advertising.  Here’s why:

A banner ad basically functions as a classified ad, and a classified ad basically functions as a headline.  If you want to find out if your current headline is as good as it can be, take it and put it on a banner with nothing else but a “click here” button, and see if it works.

If your headline can’t pass the “banner” test, I recommend you try testing out other banners.  Can you fit something into this banner box that is compelling enough to get the right people to click on it?  If not, go back to the drawing board!

In fact, I recommend that you try creating headlines/banners/classified ads while you’re still in the product creation process, because it helps you figure out whether you’re creating a product that has an angle/hook that will work.

If you’re creating a product and you can’t think of anything interesting or compelling enough to fit in that box, you may want to consider some new angle or approach to your product that DOES allow you to promote it better.

Think about it: If you can’t create a compelling banner, you can’t really create a short, compelling email either. And if you can’t either of those things, how are you going to get people to view your sales letter??

I was looking at a kid’s maze today, you know, the circular paths that you draw your pen from the outside to the “winner’s circle” in the middle, while avoiding the dead-end paths along the way…

It actually was pretty hard, and I realized that starting from the middle “winner’s circle” and finding your path OUT to the beginning was a lot easier.

Creating banners and ad creatives first is like doing that.