Rant

How Cat Litter Can Help Your Business

…by learning from its non-marketing mistakes regarding product changes.
I’ve got a cat. Cat litter stinks the more it gets used. The brand “Fresh Step” is way more expensive than other brands, but it’s scented, has pleasant looking white and green granules, and works better than the cheap stuff at hiding odor.
Recently, they apparently completely [...]

Why Flag Pins Do More Harm Than Good

(Note: This is a business blog, and at the end this gets tied in to a very important sales point…)
During Wednesday night’s debate, Barack Obama again had to defend himself about why he didn’t wear a flag pin.
A flag pin is an empty symbol, and wearing it doesn’t accomplish anything.
However, I submit that it’s not [...]

“I’m On A Plane!” …Turns Out I Don’t Care

I’m on an online marketer’s customer updates list, and he’s started sending out an email notifying his list every time he posts an update to his blog, which happens to be about twice a day.
The email sent out isn’t informative about what the post is about either, all it says is the title, “I just [...]

The Cause Of The Death Of Television: Suicide

I don’t usually watch T.V. in the morning but I flipped on The Today Show while drinking coffee today. They took a commercial break at 7:49 a.m., at 7:57 NBC did a 60-second news update, and then more commercials until 8:00 a.m.
7 1/2 minutes of commercials, 1 minute of news,
then 2 more minutes of commercials
Television [...]