Email subject lines are very important in getting your email read, which is the first step towards (hopefully) making a sale. Having credibility with your subscriber list so they believe what you tell them is also very important in making the sale. Balancing Those Two Elements Can Be Harder Than It Looks Here’s an email ...…
A couple months ago I did a favor for a close associate of mine by taking a phone call from a woman who had recently been hired as the new head of marketing for a division in his company. I reviewed their current website with her while we were on the phone, and she emailed ...…
Don’t ever downplay the importance of the name you give to a product. The influence it has on your potential customers deciding to buy it or not might shock you. For years, I used a program called “Cool Edit Pro” for music production. Pretty good name. Among other things it was the #1 software used ...…
Any website owners profiting from selling advertising on their websites related to the embedded YouTube videos they’re showing are about to go down the tubes. Any time you aggregate others’ content to gain traffic and try to profit from it, you have to plan on it being a temporary situation. So all of the “Best ...…
I made an online purchase from a major retailer yesterday and was shocked to receive an email from them that night notifying me that my credit card on file with them had expired. The shocking part about it is their software could have easily notified me of that while I was placing the order and ...…
