Oops (Bad Move)
« Previous Entries Next Entries »It’s OK To Be A Lemming (The Shocking Truth!)
Thursday, April 10th, 2008I just finished hearing yet another business adviser saying not to run your business like a Lemming.
You know about Lemmings, right? They’re so stupid that they commit mass suicide by following the Lemmings in front of them as they all kill themselves by jumping off a cliff.
So how could I possibly tell you that it’s [...]
Just Because Information Is Valuable Doesn’t Mean You Should Sell It
Thursday, March 27th, 2008There was a little dust-up this week on marketing forums after an established info-marketer offered to give the URL to a free website… for a price.
In all fairness, included in his offer were video tutorials of him showing how to use the resources on the free website to maximize its potential, and the “how” is [...]
Google Certificate Expired: Everyone Makes Mistakes
Wednesday, March 5th, 2008Oops… I was logging into Google Adwords this morning and got an “Expired Server Certificate” warning, which means Google didn’t pay the small fee to renew their certificate.
I believe this affects merchants who are using Google’s shopping cart to process orders (which could cause them sales, because some people get nervous when they see [...]
Jerkin’ Around Your Subscriber List
Wednesday, February 13th, 2008Email subject lines are very important in getting your email read, which is the first step towards (hopefully) making a sale.
Having credibility with your subscriber list so they believe what you tell them is also very important in making the sale.
Balancing Those Two Elements Can Be Harder Than It Looks
Here’s an email I received recently [...]
Getting Fired For Being Smart And Indecisive
Tuesday, February 12th, 2008A couple months ago I did a favor for a close associate of mine by taking a phone call from a woman who had recently been hired as the new head of marketing for a division in his company.
I reviewed their current website with her while we were on the phone, and she emailed me [...]
“Adobe Audition” Is A Terrible, Terrible Name…
Saturday, January 19th, 2008Don’t ever downplay the importance of the name you give to a product. The influence it has on your potential customers deciding to buy it or not might shock you.
For years, I used a program called “Cool Edit Pro” for music production. Pretty good name. Among other things it was the #1 software used by [...]
YouTube-Based Businesses Going Down The Tubes
Thursday, January 17th, 2008Any website owners profiting from selling advertising on their websites related to the embedded YouTube videos they’re showing are about to go down the tubes.
Any time you aggregate others’ content to gain traffic and try to profit from it, you have to plan on it being a temporary situation. So all of the “Best of [...]