Oops (Bad Move)
« Previous EntriesMake Sure You Check Your Plugins After You Upgrade Wordpress To Make Sure They Work
Monday, August 18th, 2008Whenever you upgrade to a newer version of Wordpress, there’s a danger that the plugins you’ve installed won’t work correctly.
Before you upgrade, you should deactivate all plugins, upgrade, reactivate the plugins, and then make sure they work.
Case in point: Before leaving on vacation I upgraded Wordpress, and the upgrade caused my comment spam image to [...]
Here’s A Terrible “Great” Website…
Wednesday, July 2nd, 2008Business websites can be very entertaining, but you can’t sacrifice usability and functionality for the “wow” factor.
I new Chipotle Grill restaurant was just built near my house, and I wanted to find out if they were open for business yet. I found their corporate website here.
If you want to find out why I’m calling it [...]
How Cat Litter Can Help Your Business
Tuesday, June 24th, 2008…by learning from its non-marketing mistakes regarding product changes.
I’ve got a cat. Cat litter stinks the more it gets used. The brand “Fresh Step” is way more expensive than other brands, but it’s scented, has pleasant looking white and green granules, and works better than the cheap stuff at hiding odor.
Recently, they apparently completely [...]
It Turns Out That Fake Cancer Cures Are Bad…
Friday, June 20th, 2008The FDA cracked down on online fraudulent cancer cure products this week. Besides the fact that they don’t work, they can also dupe buyers into thinking they don’t need to seek legitimate cancer treatment they need, which could kill them.
If your product causes death by deception, you might want to look into another line of [...]
Buyer Gets Sued For $10,000 By eBay Seller For Leaving “Neutral” Feedback
Thursday, April 24th, 2008I warn people just starting online businesses that they’ve got to have thick skin…
No matter how nice you are, no matter how great the products you’re selling, no matter how much you try, you’re going to run into people that are going to give you grief. Don’t take it personally.
Here’s a good example:
In a news [...]
It’s OK To Be A Lemming (The Shocking Truth!)
Thursday, April 10th, 2008I just finished hearing yet another business adviser saying not to run your business like a Lemming.
You know about Lemmings, right? They’re so stupid that they commit mass suicide by following the Lemmings in front of them as they all kill themselves by jumping off a cliff.
So how could I possibly tell you that it’s [...]
Just Because Information Is Valuable Doesn’t Mean You Should Sell It
Thursday, March 27th, 2008There was a little dust-up this week on marketing forums after an established info-marketer offered to give the URL to a free website… for a price.
In all fairness, included in his offer were video tutorials of him showing how to use the resources on the free website to maximize its potential, and the “how” is [...]
Google Certificate Expired: Everyone Makes Mistakes
Wednesday, March 5th, 2008Oops… I was logging into Google Adwords this morning and got an “Expired Server Certificate” warning, which means Google didn’t pay the small fee to renew their certificate.
I believe this affects merchants who are using Google’s shopping cart to process orders (which could cause them sales, because some people get nervous when they see [...]
Jerkin’ Around Your Subscriber List
Wednesday, February 13th, 2008Email subject lines are very important in getting your email read, which is the first step towards (hopefully) making a sale.
Having credibility with your subscriber list so they believe what you tell them is also very important in making the sale.
Balancing Those Two Elements Can Be Harder Than It Looks
Here’s an email I received recently [...]
Getting Fired For Being Smart And Indecisive
Tuesday, February 12th, 2008A couple months ago I did a favor for a close associate of mine by taking a phone call from a woman who had recently been hired as the new head of marketing for a division in his company.
I reviewed their current website with her while we were on the phone, and she emailed me [...]