People trying to create information/training products often ask things like “How long should my ebook be?” That reminds me of: Q: How long should your legs be? A: Long enough to touch the ground There is no right or wrong answer, but here’s a generalization depending on who you’re marketing to: Newbies often don’t appreciate ...…
People are always asking how they can charge money for things that others are giving away for free… The video below is your answer: Sell The Deluxe Version. Want to start a simple business that requires no skills, no training, and virtually no startup cost? Get started in the rewarding field of professional hug-giving. Why ...…
As the economy sours and times get tougher, scams and “shady offers” will definitely be on the increase. When it comes to finding out if something is legitimate, the Internet is your best friend. I can recognize most scams on sight, but even I did a double-take earlier this week when I received an official-looking ...…
Michel Fortin wrote a very good blog post denouncing the “churn and burn tactics of aggressive one-time upsells. Read his article first, then I’ll expand on his analogy (including tainted meat, bad-tasting burger, and more.) Here’s Michael’s real-world analogy of one-time offers: A burger? Sure, that’s $3.00. (You hand over a $20 bill.) The server, ...…
Paul Myers has released a free ebook called “Need To Know” that I strongly urge you to download and read from start to finish. It’s a full 112 pages of valuable info that both beginning and experienced online marketers alike will benefit from. Paul is one of the few fellow online marketing experts that I ...…
It currently costs Google $711 million a year to operate YouTube, and it only brings in $240 million in ad revenue… Which means it’s costing Google $471 million dollars this year to run YouTube. Ouch. So the good news is the number of user-generated videos that are uploaded to YouTube is increasing exponentially. The bad ...…
Here’s a couple of questions for you: If you wanted to impress your new girlfriend/boyfriend, how would you act? If you wanted to impress your new girlfriend/boyfriend’s parents, would you act in the exact same way? Here’s a more relevant example: If you wanted to write the best sales letter you could you’d write one ...…
John Reese wrote a very concise blog post about how to confirm a market you want to enter is viable, take a look, it’s very good advise. I like to take it even a step farther when I can, and here’s how: In old-school marketing lingo it’s called a “dry run”, essentially you write an ...…
Several people have asked lately if doing business on the Internet is harder than it used to be. (Indicators they use are “there’s more competition now”, and “all the niche markets seem like they’re already taken”). While that seems to be true, in one sense, I firmly believe there’s never been a better time to ...…
