Marketing
« Previous Entries Next Entries »When Is It OK To Refund Information / Training Products?
It was recently discussed about how some marketers feel awkward asking for a refund after they’ve purchased a marketing information product. Here are my thoughts:
Legitimate reasons to be disappointed with an info purchase include:
An obviously poor quality product
Sales letter was too “enthusiastic” and virtually impossible to live up to
Sales letter cast too broad of a [...]
The History (And Decline) Of Treating Affiliates Well
In a recent forum thread, there was outrage about an affiliate program whose owner name-captured visitors (got them to subscribe to his email list) and then immediately started promoting 3rd-party offers to the list that the affiliates who sent him traffic wouldn’t earn commissions on.
Around 10 years ago, all of the “original” big-dog online affiliate [...]
Company Fined $300,000 For Posting Fake Reviews Online
A cosmetic surgery company was fined $300,000 by the state of New York for having its employees pretend they were satisfied customers posting fake glowing reviews online.
The company also created its own websites of face-lift reviews to make it appear as if they were independent sources. Here’s a quote from the news story:
False reviews have [...]
Getting The Best Out Of Yourself
I just got back from the gym, doing the “Firefighter Training Test” on the treadmill… Each minute the speed and incline increases, and it gets really rough at the end.
Towards the last couple of minutes I start frantically clicking my iPod Shuffle looking for a high-energy song to run to. For some reason, the song [...]
Newbies Want Quantity, Pros Want Quality
People trying to create information/training products often ask things like “How long should my ebook be?”
That reminds me of:
Q: How long should your legs be?
A: Long enough to touch the ground
There is no right or wrong answer, but here’s a generalization depending on who you’re marketing to:
Newbies often don’t appreciate the value of information. No [...]
How To Earn $36/Hour Selling Hugs
People are always asking how they can charge money for things that others are giving away for free… The video below is your answer: Sell The Deluxe Version.
Want to start a simple business that requires no skills, no training, and virtually no startup cost? Get started in the rewarding field of professional hug-giving. [...]
Tips For Avoiding A Scam, Ripoff, Misleading Offer
As the economy sours and times get tougher, scams and “shady offers” will definitely be on the increase. When it comes to finding out if something is legitimate, the Internet is your best friend.
I can recognize most scams on sight, but even I did a double-take earlier this week when I received an official-looking mailer [...]
Taking The One-Time-Offer Burger Analogy Even Farther
Michel Fortin wrote a very good blog post denouncing the “churn and burn tactics of aggressive one-time upsells. Read his article first, then I’ll expand on his analogy (including tainted meat, bad-tasting burger, and more.)
Here’s Michael’s real-world analogy of one-time offers:
A burger? Sure, that’s $3.00. (You hand over a $20 bill.) The server, holding your [...]
Download This Free “Need To Know” Marketing Training Ebook
Paul Myers has released a free ebook called “Need To Know” that I strongly urge you to download and read from start to finish. It’s a full 112 pages of valuable info that both beginning and experienced online marketers alike will benefit from.
Paul is one of the few fellow online marketing experts that I listen [...]