Pre-Internet, Optometrists who gave eye exams for contact lenses could count on the vast majority of patients to order their contact lenses through them, as well as ordering refills throughout the year. Not anymore. Just like many other industries, optometrists are losing product sales to online discount companies who can undercut their prices and ship ...…
Some of the most immediate, shocking increases in profits you can achieve for a product can be accomplished through pricing strategies. Offering upsells once the customer has started the order process is a virtually “no-brainer” way to increase sales, and another benefit of order upsells is that they’re not visible to your competitors with just ...…
I tried to order take-out tonight from a new mexican restaurant in town. I’d heard it was good but had never been there, so I didn’t have a menu to order from. I searched online for their website, but couldn’t find one. I called them and asked if their menu was online – nope. Finally, ...…
Advanced Concept: Is your product something your customers mostly buy on its own merits, or do is it more something they “comparison shop” for? Here’s why that matters: Psychological tests have shown that when people are selecting (buying) something they’re looking at its positive factors, but when they’re rejecting (ie, comparison shopping, figuring out which ...…
The Nintendo Wii game console is sold out pre-Christmas, and I checked eBay to see what kind of markup eBay sellers are getting on them. The Nintendo Wii console retails for about $249, and I wasn’t sure how hard it was going to be to find one. What they’re selling for on eBay is a ...…
Another place you should be searchable if at all appropriate (and maybe if it’s UNapproprate) is YouTube.com. Why? Because of the enormous amount of searches being done there. Example: Out of my initial frustration of not being able to find video training for a music software program (Reason, by Propellerhead software), I ran a search ...…
If you have a product that can be sold through Amazon.com, it may be worth your while to do it, even if you don’t anticipate that it’ll make you many actual sales. The reason: Exposure People use Amazon to search for things, and you want to be found in those searches. Here’s a case-study of ...…
I made an online purchase from a major retailer yesterday and was shocked to receive an email from them that night notifying me that my credit card on file with them had expired. The shocking part about it is their software could have easily notified me of that while I was placing the order and ...…
Deploying your personal assets correctly is critical to your success. You wouldn’t: * Hire an accountant to write your advertisements * Ask your lawyer to paint a picture for your office wall …And yet individuals often work well below their OWN capacity because they mistakenly choose to put themselves into environments and take on work ...…
