Marketing

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Real-World Example Of Exposing Flaws In A Sales Letter

Tuesday, December 16th, 2008

You’ve may have heard that it’s a good idea to mention a minor flaw in a product that you’re selling to increase credibility.
Here’s a real-world example:
I recently listed a vehicle for sale on Craigslist with LOTS of photos from every angle. I got a couple of calls over the first 2 [...]

Shocking Blog Analysis: Rate The Guru

Thursday, November 20th, 2008

An interesting site http://www.typealyzer.com/ analyzes what type of person you are by your blog writings.
Out of curiosity, I ran my own blog TimGross.com first (duh, I’m a self-involved narcissist)  
And then I ran quite a few other business marketing blogs to analyze as well. If you’re not familar with the 4-letter labels used in the results, [...]

Online Business Ethics Part 3: Passive Marketing

Wednesday, November 19th, 2008

Continued from part 1, about business owners being terrified of complaints
Business Owner Type 2:
Overly passive marketing that doesn’t push for the sale. Beyond non-hype, the seller doesn’t even sound that convinced of his product himself.
This is probably the most common pitfall that business owners and entrepreneurs find themselves in. It’s the “If you build it, [...]

Online Business Ethics Part 2: Terrified Of Complaints

Friday, November 7th, 2008

In part 1, I listed the 8 different types of Internet businesses (in terms of ethical approaches). In this post I’m going to focus on #1, the “newbie trap”:
1) Terrified of getting a customer or even subscriber complaint of any type. Terrified even of getting criticized by non-buyers
I’m sure you’ve been in a retail store [...]

Online Business Morals And Ethics

Friday, October 17th, 2008

This is the start of a series I’m going to be writing on business morals and ethics.
It’s a very important topic for entrepreneurs and those in the start-up phase of doing business, because I believe that misconceptions, concerns, and worries may be getting in the way of success for many.
To start, I’m going to break [...]

What Do Lance Armstrong, Video Professor, And Enzyte Have In Common?

Wednesday, October 1st, 2008

Sorry, it’s a secret…
This is by far the most controversial marketing video series I’ve done, and for that reason they are “Private“, for subscribers only (the good news: It’s free to subscribe).  This more advanced, high-level stuff usually reserved for clients & customers…
Subscribers, use your password to access the Private Access Video Training. Non-subscribers, suck [...]

Revealing Your Political Beliefs In Business: Bad Idea?

Saturday, September 27th, 2008

There are some marketers who make their religious and/or political views part of their persona;  They purposefully turn a segment of the market off while specifically attracting another portion.
That’s a marketing decision, and it’s one that you can make.
But to NOT have your political or religious views front and center as part of your basic [...]

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