Marketing
« Previous EntriesEthics & Legalities Of Being An Affiliate Marketer
There have been multiple forum threads lately about people believing it’s OK to copy (steal) a vendor’s squeeze page without asking for permission and put it on their affiliate site to build their own list to promote the vendor’s product.
The belief seems to be that since they know a couple of vendors that wouldn’t care [...]
Why You Should Create Banners Even If You Don’t Use Banners
I’m diving in to creating the sales process for one of my projects, and I wanted to point out something important:
I’m creating banners for it first, before I even write the sales letter.
-I recommend that you do the same, even if you don’t do banner advertising. Here’s why:
A banner ad basically functions as a classified [...]
How To Enter A Crowded Niche? Micro-niche
Experts often advise newbies to stay out of very crowded niches starting out. Niches like:
Make money online
How to lose weight
Why? -Because it’s hard to compete against the “big dogs” who have more experience, more impressive testimonials, better case studies, etc.
My best advice for anyone trying to enter a very crowded niche is to NOT create [...]
Ethics And Legalities In Marketing: An Important Discussion
There’s a great quote by Zig Ziegler that always stuck with me: “Timid salesman have skinny kids”
In marketing forums I constantly see people asking whether specific marketing techniques are unethical or illegal. In most cases, something is unethical or illegal based on how the tactic is used, not the tactic itself.
This is going to be [...]
Clever Ways To Quote Statistics
When I’m hired to increase a client’s sales, a lot of times I’m able to repackage information they already had into a more effective presentation.
Have you seen this Allstate commercial where the spokesman says:
If you think GEICO is the cheap insurance company, then you’re really going to be confused when you hear this: drivers who [...]
How Much Is Your List Worth?
People love to make blanket statements in response to generic questions. Unfortunately, those responses are usually misleading.
It’s like the old, “If you put one foot in a bucket of boiling water and your other foot in a bucket of practically freezing water, on average, are you comfortable?”
Anyway… the real answer is to the question of [...]
Why People Hate Marketers
Paul Myers just gave an eye-opening (to some people) list of reasons why people hate marketers. Some of them are what you’d expect, like “because they’re insincere and pushy”.
But some are less obvious, like when you purchase a product and then get another sales letter for an upsell before you can download it. Here’s Paul’s [...]
Answer To “How Much Money Can I Expect From My List?”
With the generic way that question is asked, the real answer is, “There’s no way of knowing.”
It’s like asking, “If I were to run an ad in a magazine, how much money could I expect to make?”
What ad? What magazine? How big of an ad?
Lets look at just some of the variables…
You could build a [...]
What Simple Info-Products Are Really All About
Selling information is a wide field. It includes books, videos, seminars, home study courses, and more. It can be a great business, because you do the work once (create the product) and continue to make money from it over and over with little effort.
However, it’s also very intimidating for a lot of people, and I [...]