Advanced Concept: Is your product something your customers mostly buy on its own merits, or do is it more something they “comparison shop” for? Here’s why that matters: Psychological tests have shown that when people are selecting (buying) something they’re looking at its positive factors, but when they’re rejecting (ie, comparison shopping, figuring out which ...…
I’ve been a student of Direct Response Marketing for a long time now, and one of the first credible teachers I found close to 20 years ago was Melvin Powers, author of “How To Get Rich In Mail Order” and “How To Self-Publish Your Book“. Mr. Powers routinely turned unpopular books into good sellers doing ...…
As you know, your sales letter and your selling process are the most critical thing to your success. You’ve probably heard lots of tips on what you SHOULD say in your sales letters to increase response……
The “paint by numbers” approach to writing sales letters and marketing can only take you so far. Let me explain: If you want to increase your sales conversion rate by 10%, apply some proven ad techniques. If you want to increase sales by 20%, apply some more. But if you want a windfall of extra ...…
