Copywriting

My Biggest Secret For Successful Product Development

Thursday, March 8th, 2007

Here’s my biggest secret for creating a successful product right out of the box:
Write The Sales Letter First
-Before you even START creating the product. Or if you hire outside copywriters to write your sales letters, hire one to write the sales letter first.
Why?
First, it will help clarify to yourself how much appeal the product will [...]

New Free WordTracker Tool To Find Most-Searched Headlines

Monday, February 5th, 2007

Are you familiar with WordTracker? It tracks how often words are searched for, which is very valuable information if you’re trying to get be found in the search engines for the most important related keywords to your industry.
They now offer Free Keyword Suggestion Tool in addition to their paid services which does quite a lot. [...]

You Want ‘em Laughing, Not Clapping

Thursday, January 18th, 2007

I was watching a stand-up comedian on TV, and after every joke the audience clapped.. but didn’t actually laugh very much. Have you ever thought about what that means?
If I told you the funniest joke you’d ever heard, would you CLAP? -No, your honest reaction would be to laugh out loud. If you didn’t laugh at [...]

Upsell, Upsell, Upsell, Upsell, Upsell, Upsell (Yes, 6)

Monday, January 8th, 2007

Some of the most immediate, shocking increases in profits you can achieve for a product can be accomplished through pricing strategies.
Offering upsells once the customer has started the order process is a virtually “no-brainer” way to increase sales, and another benefit of order upsells is that they’re not visible to your competitors with just a [...]

Advanced Marketing Concept: Benefit Selecting VS Rejecting

Friday, January 5th, 2007

Advanced Concept: Is your product something your customers mostly buy on its own merits, or do is it more something they “comparison shop” for?
Here’s why that matters:
Psychological tests have shown that when people are selecting (buying) something they’re looking at its positive factors, but when they’re rejecting (ie, comparison shopping, figuring out which one [...]

How Important Is A Title/Headline? IMPORTANT!

Monday, December 11th, 2006

I’ve been a student of Direct Response Marketing for a long time now, and one of the first credible teachers I found close to 20 years ago was Melvin Powers, author of “How To Get Rich In Mail Order” and “How To Self-Publish Your Book“.
Mr. Powers routinely turned unpopular books into good sellers doing nothing [...]

In Sales, It’s What You DON’T Say That Closes The Deal

Wednesday, October 4th, 2006

As you know, your sales letter and your selling process are the most critical thing to your success. You’ve probably heard lots of tips on what you SHOULD say in your sales letters to increase response…

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The Mysterious Connection Between Harley Davidsons, Girl Scouts, And Tripling Your Sales

Sunday, October 1st, 2006

The “paint by numbers” approach to writing sales letters and marketing can only take you so far.
Let me explain: If you want to increase your sales conversion rate by 10%, apply some proven ad techniques. If you want to increase sales by 20%, apply some more.
But if you want a windfall of extra profits, if [...]