Copywriting
« Previous EntriesEthics & Legalities Of Being An Affiliate Marketer
There have been multiple forum threads lately about people believing it’s OK to copy (steal) a vendor’s squeeze page without asking for permission and put it on their affiliate site to build their own list to promote the vendor’s product.
The belief seems to be that since they know a couple of vendors that wouldn’t care [...]
Newbies Want Quantity, Pros Want Quality
People trying to create information/training products often ask things like “How long should my ebook be?”
That reminds me of:
Q: How long should your legs be?
A: Long enough to touch the ground
There is no right or wrong answer, but here’s a generalization depending on who you’re marketing to:
Newbies often don’t appreciate the value of information. No [...]
Writing Your Sales Page For Affiliates, NOT Customers
Here’s a couple of questions for you:
If you wanted to impress your new girlfriend/boyfriend, how would you act?
If you wanted to impress your new girlfriend/boyfriend’s parents, would you act in the exact same way?
Here’s a more relevant example:
If you wanted to write the best sales letter you could you’d write one way
If you wanted to [...]
Even More Tips: How To Lock In Your Success Before You Start
John Reese wrote a very concise blog post about how to confirm a market you want to enter is viable, take a look, it’s very good advise. I like to take it even a step farther when I can, and here’s how:
In old-school marketing lingo it’s called a “dry run”, essentially you write an [...]
What Do Lance Armstrong, Video Professor, And Enzyte Have In Common?
Sorry, it’s a secret…
This is by far the most controversial marketing video series I’ve done, and for that reason they are “Private“, for subscribers only (the good news: It’s free to subscribe). This more advanced, high-level stuff usually reserved for clients & customers…
Subscribers, use your password to access the Private Access Video Training. Non-subscribers, suck [...]
My Biggest Secret For Successful Product Development
Here’s my biggest secret for creating a successful product right out of the box:
Write The Sales Letter First
-Before you even START creating the product. Or if you hire outside copywriters to write your sales letters, hire one to write the sales letter first.
Why?
First, it will help clarify to yourself how much appeal the product will [...]
New Free WordTracker Tool To Find Most-Searched Headlines
Are you familiar with WordTracker? It tracks how often words are searched for, which is very valuable information if you’re trying to get be found in the search engines for the most important related keywords to your industry.
They now offer Free Keyword Suggestion Tool in addition to their paid services which does quite a lot. [...]
You Want ‘em Laughing, Not Clapping
I was watching a stand-up comedian on TV, and after every joke the audience clapped.. but didn’t actually laugh very much. Have you ever thought about what that means?
If I told you the funniest joke you’d ever heard, would you CLAP? -No, your honest reaction would be to laugh out loud. If you didn’t laugh at [...]
Upsell, Upsell, Upsell, Upsell, Upsell, Upsell (Yes, 6)
Some of the most immediate, shocking increases in profits you can achieve for a product can be accomplished through pricing strategies.
Offering upsells once the customer has started the order process is a virtually “no-brainer” way to increase sales, and another benefit of order upsells is that they’re not visible to your competitors with just a [...]