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Review Of Golf Training Site
By Tim Gross - Internet Business Blog | May 31, 2007
Nick writes:
I’d like to hear any comments you have about it…especially whether it clearly articulates the differences between my approach i.e. plans and what everyone else is offering…quick fixes. http://www.consistentgolf.com
Hi Nick, I like the layout right off the bat, nice and clean, professional and not cluttered. Important change to the front page you should make, though. The 1st page’s goal is to get the reader to click 1 of the 3 options about the weakest part of the game.
Present those choices “above the fold” (don’t make them scroll down to find them). My recommendation is to remove the “5 Step Process”, tell them to make their choice, and give them a subscription option to GET the 5 Step Process sent to them (so you can email them followups, of course.)
Here’s your front page now:
…And here’s how I would re-work the page:
Notice I added a headline, which you didn’t exactly have before. I can virtually guarantee that change will get you more clickthroughs into the rest of your website.
More observations: Your page of “Problems/Solutions Database” is very nice and helpful… But you’re missing out on having a strong recommendation link at the end of each one directing them to the description and order links of your training products.
The actual sales letters for each product look good (they all have headlines, guarantees, bulletpoints, etc.)
Be sure to stress your guarantee in a P.P.S. at the bottom of every sales letter (seems redundant, but it helps).
An Important Word About Selling Realistic Solutions versus “Quick Fixes”
Just because you’re using a realistic, “this takes work to improve” approach does NOT mean you shouldn’t sell hard, use colorful language, and use “teasers”.
Examples of teasers: What interesting or funny reactions have you gotten when teaching people to golf? Put them in as teasers. For example:
* Learn the golf tip I gave a grandmother of 5 to put me in her will
* Warning: Your golfing buddies will get tired of hearing you say, “You’re still away”.
* You’ll get the secret fix that caused a mild-mannered businessman to hold his club over his head and shout, “I’m king of the world!”
* The easy-to-master consistency training that caused one of my clients to be nicknamed “Tiger” by his golfing buddies
…you get the point. Just because those types of teasers are playful and tantalizing does NOT make them hype. You’ve already spelled out in your sales letters that you’re not offering quick fixes and that they’ll have to work at it. Once that’s established, let them feel what it’ll be like when they DO have those “breakthrough moments” after their work has paid off. 
I hope that helps, Nick, and best of luck to you.
- Tim Gross
P.S. -Look into putting a “Select The Weakest Part Of Your Game” in the email subscription form, that way you can segment your email broadcasts when appropriate to pitch products for short game, long game, etc. Aweber as well as other newsletter services allow you to do that. Only thing to test would be whether asking for that extra info actually decreased % of subscribers for some reason.
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