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Corporate Trainer Wants To Go Global Using The Internet

By Tim Gross - Internet Business Blog | April 20, 2007

A reader writes:

I am an experienced and accredited (since 1991) group facilitator and management trainer. I have been wondering how to use the Internet to market my niche specialisation of Personal Growth Laboratories (sometimes referred to as T-Groups). I am particularly looking at English-speaking countries like Singapore, Australia, New Zealand, Canada, USA, UK, South Africa, etc.
My website is: http://groupdynamix.googlepages.com

I’m going to start off by admitting upfront that I have a “blind eye” for corporate jargon… I know that scientists speak to scientists using their own buzzwords, psychologists, lawyers, etc., all have their own terminology when speaking within their own groups.

The problem is, when looking for new business, you’re casting an unnecessarily narrow net when you stick to the “standard” terminology.

I did a search for “Personal Growth Laboratories” to see what I could learn about, and other websites referencing those terms were similarly confusing to me. Granted, I’m not your target market, but maybe - by stepping completely away from how others in your industry are currently communicating, you drastically increase your business.

Right now, your corporate descriptions (just like your competitors) dryly describe your services as: “Facilitation skills, learning organization, Leadership development”, etc, but those aren’t the actual benefits that you provide. You’ve also got an impressive client list… I’d take the most recognizable names and “brag” about them on the front page.

Secondly, what do you do in the way of capturing testimonials from participants? Do you ask them to gauge increases in their ability to do their jobs? If you you’re able to provide measurable increases in productivity, managerial efficiency, worker output, happier workplace, etc., that should be the crux of your message.

Third, offering your contact information isn’t enough - You should have a strong call to action to motivate potential clients to contact you to get the ball rolling. In addition to encouraging them to contact you, you should encourage them to request some info-packet (either brochures or a short video, previous testimonials, more info, etc.,) something that will help them understand what you can provide.

Fourth, register your own company domain name if you want to get serious about using the Internet to get business.

I’d write something more direct as opposed to the description you’ve got on your page now, something like:

GROUP DYNAMIX: “Personal Growth Laboratories for Increased Corporate Productivity” 

Group Dynamix has provided training for Coca-Cola, Gulf Oil Corporation,
Mercedes-Benz, IBM Global Services - See our full client list

We can measurably increase your company’s profits within 30 days by:

  • Increasing employee productivity by 37%
  • Reducing average time of meetings by 24% while accomplishing more
  • Providing new employee skill sets that increase their enpowerment - Which decreases their reliance on management while increasing their level of job satisfaction
  • Decreasing employee stress by 61%, resulting in higher productivity and decreased job burnout
  • Reducing employee sick days by 28% through holistic living and working techniques

We work with all size companies, and we offer our services worldwide, including India, Singapore, Australia, New Zealand, Canada, USA, UK, South Africa.

Contact us today to learn how we can improve your company’s profits, productivity, and moral. Ask for our complete GROUP DYNAMIX training course package, which explains exactly what we can provide you with, as well as showing you how we’ve helped other companies in your same situation.

We look forward to speaking with you, and to creating the most effective training program for you. Contact us at xxxxxxxxxxxxxx

I just made those percentages up as an example, of course, and you should use whatever numbers you’ve been able to establish from the feedback of your previous clients. (Tip: Using exact percentages sounds more convincing than rounding off to 20% or whatever)

That type of more direct approach is needed before you can effectively solicit new business globally, I believe. Once you’ve got a more hard-hitting pitch that helps explain to potential clients the advantages of doing business with you even if the whole concept of what you do is originally foreign to them, you’re ready to aggressively seeking new clients online.

I hope you find that helpful, and best of luck to you - Tim

PS - The more aggressive “plain-speak” approach I’m suggesting has the potential to be highly effective in an industry that is wrapped up in the corporate culture. If I were hired to do re-do an entire marketing campaign for something like this, I’d get much more aggressive, relying highly on testimonials, % increase claims, the strongest risk-reversal guarantee I could use that would still make sense, and all the other “tricks of the trade” that help boost response in most selling applications.

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