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Why People Hate Marketers
By Tim Gross - Internet Business Blog |
Paul Myers just gave an eye-opening (to some people) list of reasons why people hate marketers. Some of them are what you’d expect, like “because they’re insincere and pushy”.
But some are less obvious, like when you purchase a product and then get another sales letter for an upsell before you can download it. Here’s Paul’s description:
Then you get a long sales page, with a link at the bottom for folks who don’t want to buy. It often reads like this:
“Yes, I know I’m an idiot for passing up this incredible deal, and that I’ll never get this offer again, but I just want my download.”
If you make someone click a link that says they’re stupid in order to get what they already paid for, you deserve only one thing: 100% instant refunds.
That type of language has gotten pretty common for a lot of aggressive marketers these days. They probably think it’s cute. It’s obnoxious.
Read the rest of Paul’s list here.
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