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Answer To “How Much Money Can I Expect From My List?”
By Tim Gross - Internet Business Blog |
With the generic way that question is asked, the real answer is, “There’s no way of knowing.”
It’s like asking, “If I were to run an ad in a magazine, how much money could I expect to make?”
What ad? What magazine? How big of an ad?
Lets look at just some of the variables…
You could build a list:
- Through a non-incentivized subscription form on your website
- Through a popup non-incentivized subscription form on your website
- Through a popup huge bribe subscription form on your website
- By buying another company’s subscriber list when they sell their business
- By paying for co-registration emails where they had to check a box to subscribe
- By paying for co-registration emails where then had to UN-check to avoid subscribing
- By buying 10,000,000 email addresses on a CD-Rom from a guy selling it on eBay with the username SpammerLolz
…and many other variations
Did the subscribers opt in for your niche, or did they opt in to be entered into a lotto drawing?
In addition to the list variables, there’s what you’re selling.
Then there’s the offers you’re making them:
-Are you trying to promote a product through an unproven sales letter that you wrote yourself?
-Are you promoting an affiliate product that’s already been promoted by everyone with a similar list 10 times?
I could go on, but I think you get the point.
Here’s why it’s so dangerous to make unproven assumptions about the value of the list you’re building:
If you took the suggestion at face value that the worst thing that could happen from building your list was to make $.25-$.50 a month per name, you might happily run off and blow thousands of dollars building that list, figuring you only have to wait 2 to 3 months for the initial investment you made in building the list to break even.
“After that, it’s all profit, baby!” you say as you chortle greedily…
…Three months later, it’s possible that you won’t have made back a dime. Or, maybe you’ve made a killing!
But there’s too many variables to make blanket statements. Start building a list, find out for yourself what it’s worth, and proceed from there.
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