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What Simple Info-Products Are Really All About
By Tim Gross - Internet Business Blog |
Selling information is a wide field. It includes books, videos, seminars, home study courses, and more. It can be a great business, because you do the work once (create the product) and continue to make money from it over and over with little effort.
However, it’s also very intimidating for a lot of people, and I completely understand why. But the truth is, simple information provided in a very logical manner that you’ve found achieves proven results can be very valuable.
Here’s a good example, it’s a book how how to potty-train dogs. It’s called:
“Everything you need to know about house training puppies & adult dogs!“ (I’m linking to the book on Amazon.com, but it’s not important for this discussion that you look at it.)
I think this was a very good book, and even though there’s really nothing new to learn about potty training your dog, this got me to make some changes that improved the “accident rate” of my dog by about 95% immediately.
Here’s the main points of the book:
- Limit when your dog eats and drinks to specific times, and keep an eye on them afterwards until they go to the bathroom. Keep notes on what the average time between eating => pooping and drinking => peeing are.
- Don’t train your dog to go potty inside in a specific spot, it’ll just confuse them. Train them to go outside.
- You can’t leave a dog alone without being taken outside for more than a certain number of hours (I think it’s around 6? I can’t remember, but that’s not the point).
- If you have to leave your dog alone for longer than that, either get a neighbor or pay a dog walker to take your dog out during that time (like when you’re at work), or you should get rid of your dog because you’re not able to provide it with an appropriate level of care.
You probably won’t be surprised to learn that point #4 really upset some readers, who gave the book a one-star review.
Here’s what’s good about the book:
- It gave very specific steps to follow and explained WHY it was so important to do them.
- It gave references about where to get some supplies you might need
- It provided “tough love” to the buyer and told them that some of them weren’t treating their dogs well. That upset some of them and caused them to return the book. It also undoubtedly made some people think and change their behavior (ie, hire someone to walk their dog when they’re away too long, etc).
It’s a simple topic, and to some degree the reader already knows the information already. But it gives specific steps to follow, uses social proof to show that others have solved their problems doing the same thing, and makes it easy to start now… While also not pretending that pet owners can do exactly as they please, use a couple of tricks, and achieve success.
It’s nothing you can’t do with your own information product. You don’t have to tackle a whole topic. Just pick one sliver of one facet of one niche that you can help someone with, create a simple info-product to show people how to do it better, and you’re in business.
Speaking of which, for a measly $12 (at least for the moment) you can get my 1 Day Business complete video training about how to create your own info-product in as little as one day. Take a look here:
To your success, Tim Gross
Topics: Marketing, Product Development | Trackback URL