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Newbies Want Quantity, Pros Want Quality
By Tim Gross - Internet Business Blog |
People trying to create information/training products often ask things like “How long should my ebook be?”
That reminds me of:
Q: How long should your legs be?
A: Long enough to touch the ground
There is no right or wrong answer, but here’s a generalization depending on who you’re marketing to:
Newbies often don’t appreciate the value of information. No matter what they’re sold, if they don’t get a LOT of it, some will feel they were shorted and it could affect your refund rate.
The more experienced tend to appreciate specific, valuable info without the fluff.
(I personally despise enormous font size with enormous margins double-spaced to use up more pages. It’s harder to read, harder to take in, and it turns me off.)
It’s kind of like restaurant portion size: In the U.S., it’s widely known that many restaurants give oversized portions, the customers overeat, it’s bad for them, and it makes them feel like crap when they’re done.
But the alternative is to reduce portion size, which causes some patrons to feel like they paid too much for what they got which could hurt repeat business (even though what they ate was exactly what they should eat for a meal and they left with a full stomach, just not feeling sick).
Topics: Copywriting, Marketing | Trackback URL
July 9th, 2009 at 10:40 am
Hey Tim,
Wow - I never really realized that before until I read in in your headline. (Which is a great headline BTW).
It’s so true - 5 years ago I would search out all the information I could on a topic - find as MUCH as I could.. and never really go through it. Today, I want the best info and I go through what I find to be the best.
A pro realizes their time is valuable - so the less time spent learning something for the same impact, the better
Good post.