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Writing Your Sales Page For Affiliates, NOT Customers

By Tim Gross - Internet Business Blog |

Here’s a couple of questions for you:

  1. If you wanted to impress your new girlfriend/boyfriend, how would you act?
  2. If you wanted to impress your new girlfriend/boyfriend’s parents, would you act in the exact same way?

Here’s a more relevant example:

  1. If you wanted to write the best sales letter you could you’d write one way
  2. If you wanted to get your press release about your product covered by the media, you’d write a different way.

Why?

Because if you’re trying to get a press release published, you really need to write it for the media to find it credible, relevant, and non-promotional/hypey.  Because if the media doesn’t run with your story, your potential customers will never hear about it from your press release anyway.

Writing Your Sales Page For Affiliates

Here’s why this matters if you’re trying to get affiliate sales.

If your business plan is to make the bulk of your product sales through affiliates, in essence you’re writing your sales letter for the affiliates more than for your potential customers. (huh?)

Here’s 2 scenarios (with very simplified numbers to make a point)

Ad #1 converts at 2% and potential affiliates are impressed with it when they look over your sales process as they decide to promote you. 100 Affiliates sign up and each sends you 100 visitors
(100×100 = 10,000 x 2% = 200 sales)

Ad #2 converts at 4% (yea!) but potential affiliates are turned off by your sales process for some reason (boo!). Only 10 Affiliates sign up and each sends you 100 visitors
(10×100=1,000 x 4% = 40 sales)

The truth is, affiliates would have made more money promoting Ad #2; their own snap judgment about it was wrong. But unless you’re well-know in your niche and have the ability to explain yourself and convince affiliates, that doesn’t matter.

This is especially true in Affiliate Network/Marketplaces, where you’re just “one more offer” out of many that affiliates can promote. These decisions are made very quickly as affiliates scan through potential offers:

-Hmmm, pays out well, let me click through to the sales letter:

Look, I’m not saying this is easy to figure out, and to make it harder, different affiliates like and dislike different things. Solution: I’ve actually contacted big affiliates before I set up a new product to ask them their personal preferences on things before I even set it up. Why not try to make them happy? (Example: Do you like a big initial commission or smaller, recurring commissions?)

In Summary: If you hope to do a large portion of your sales through affiliates (which is smart, because you don’t have to risk $$ up-front for advertising costs), potential affiliates are essentially the gate-keepers.

Keep that in mind as you create your offers.

Topics: Copywriting, Marketing | Trackback URL

6 Responses to “Writing Your Sales Page For Affiliates, NOT Customers”

  1. learner Says:
    April 11th, 2009 at 9:26 pm

    Hello Tim,
    Can you please tell me how do you make videos? Do you have any tutorials on how to make videos.i really enjoy all your tutorials. Thanks
    Learner

  2. learner Says:
    April 11th, 2009 at 10:27 pm

    Hello Tim,
    This is me again. Tim i just watched your videos on how to write articles.They are Great. Thank You So Much. Your videos are so clear.I would really love to learn “How To make Videos With Free Tools-Learn For Free.” How is my title?
    Thanks
    Learner

  3. Tim Gross - Internet Business Blog Says:
    April 13th, 2009 at 9:29 am

    Glad to hear it! The video software I use is called Camtasia, it costs a few hundred dollars but it comes with a 30 day free trial, and they’ve created video tutorials to teach you.

    There’s also a free similar software that’s included with my http://www.1daybusiness.com training as an alternative.

    Hope that helps, and best of luck to you - Tim

  4. Tim Gross - Internet Business Blog Says:
    April 13th, 2009 at 9:30 am

    Sounds good… The free camtasia-like video creator is included with my training package: http://www.1daybusiness.com

    …Camtasia itself also comes with a 30 day free trial to test it out.

  5. learner Says:
    April 13th, 2009 at 7:34 pm

    Hi Tim,
    Thank You so much for your reply. Tim, the software which is in your trng R U going to show us HOW TO MAKE VIDEOS JUST LIKE THE ONES YOU ARE SHOWING.The ones I watched.
    If i can make videos just like you then i will buy it right now Next Minute and if NO then R U Planning to make those tutorials?
    At this moment my purpose is to learn HOW TO MAKE VIDEOS not any ordinary videos but (Really nice videos which are very classy,neat and clean like yours)I know how to make ordinary videos but not excellent videos.Please advise. Thanks
    Learner

  6. How can I attract affiates for my product just listed in Clickbank? Says:
    April 23rd, 2009 at 6:29 pm

    [...] the purpose of gaining affiliates versus just selling to customers, and you may find it useful: Writing Your Sales Page For Affiliates, NOT Customers | Tim Gross: Internet Business Blog You’re asking good questions, I hope the feedback you’re getting in this thread will help; Best of [...]

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