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Revealing Your Political Beliefs In Business: Bad Idea?
By Tim Gross - Internet Business Blog | September 27, 2008
There are some marketers who make their religious and/or political views part of their persona; They purposefully turn a segment of the market off while specifically attracting another portion.
That’s a marketing decision, and it’s one that you can make.
But to NOT have your political or religious views front and center as part of your basic persona/character and then randomly start spewing off your strong opinions later to your subscribers/customers, well… That’s only going to damage your relationship with part of your group.
Everyone is obviously free to say whatever they want to whoever they want, but to do it and think it’s “neutral” and not affecting the bottom-line of your business in some way is foolish.
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