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Here’s A Terrible “Great” Website…
By Tim Gross - Internet Business Blog | July 2, 2008
Business websites can be very entertaining, but you can’t sacrifice usability and functionality for the “wow” factor.
I new Chipotle Grill restaurant was just built near my house, and I wanted to find out if they were open for business yet. I found their corporate website here.
If you want to find out why I’m calling it terrible website, click that link first before you keep reading.
Go ahead, I’ll wait….
waiting…
waiting…
waiting…
waiting…
Did you realize that if you mouse over the logo that an entire menu drops down? I first assumed that the page didn’t load correctly, and discovered the menu by accident.
Terrible.
Besides that, it’s a nice looking website, fun stuff happens when you click a link, etc, but what good is that if a large percentage of people never even figure out how to enter your website?!!
This is a extreme example, but there are a hundred other things that most websites accidentally do that hurts readership and sales. Usually, simple is better, and the flashiest websites don’t make the most money, they plain easy-to-use ones do.
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