Paul Myers just gave an eye-opening (to some people) list of reasons why people hate marketers. Some of them are what you’d expect, like “because they’re insincere and pushy”. But some are less obvious, like when you purchase a product and then get another sales letter for an upsell before you can download it. Here’s ...…
Here’s a handy Postage Price Calculator that tells you how much a letter or package will cost based on zip code and weight, it gives international prices as well. You can print shipping labels online based on your selection. It’s about 100… no, 20,000 times more convenient than standing in line at the post office. ...…
With the generic way that question is asked, the real answer is, “There’s no way of knowing.” It’s like asking, “If I were to run an ad in a magazine, how much money could I expect to make?” What ad? What magazine? How big of an ad? Lets look at just some of the variables… ...…
I’ve talked many times before about productivity, time management, and how to get the most done in your work day. Studies show that white-collar employees only have 2 productive hours per day on average. (and that stat sounds completely credible to me) If you’re an entrepreneur or small business owner, there’s a simple way to ...…
Selling information is a wide field. It includes books, videos, seminars, home study courses, and more. It can be a great business, because you do the work once (create the product) and continue to make money from it over and over with little effort. However, it’s also very intimidating for a lot of people, and ...…
It was recently discussed about how some marketers feel awkward asking for a refund after they’ve purchased a marketing information product. Here are my thoughts: Legitimate reasons to be disappointed with an info purchase include: An obviously poor quality product Sales letter was too “enthusiastic” and virtually impossible to live up to Sales letter cast ...…
I use AuthorizeNet as my gateway for my merchant accounts, and I had to call them today. Another much newer AuthorizeNet gateway account I have has an account ID of something like 180,000, but my original account with them, which I’ve had for 10 years, is a 3-digit number that starts with a “2″. When ...…
