Michel Fortin wrote a very good blog post denouncing the “churn and burn tactics of aggressive one-time upsells. Read his article first, then I’ll expand on his analogy (including tainted meat, bad-tasting burger, and more.) Here’s Michael’s real-world analogy of one-time offers: A burger? Sure, that’s $3.00. (You hand over a $20 bill.) The server, ...…
Paul Myers has released a free ebook called “Need To Know” that I strongly urge you to download and read from start to finish. It’s a full 112 pages of valuable info that both beginning and experienced online marketers alike will benefit from. Paul is one of the few fellow online marketing experts that I ...…
It currently costs Google $711 million a year to operate YouTube, and it only brings in $240 million in ad revenue… Which means it’s costing Google $471 million dollars this year to run YouTube. Ouch. So the good news is the number of user-generated videos that are uploaded to YouTube is increasing exponentially. The bad ...…
Here’s a couple of questions for you: If you wanted to impress your new girlfriend/boyfriend, how would you act? If you wanted to impress your new girlfriend/boyfriend’s parents, would you act in the exact same way? Here’s a more relevant example: If you wanted to write the best sales letter you could you’d write one ...…
