There are some marketers who make their religious and/or political views part of their persona; They purposefully turn a segment of the market off while specifically attracting another portion. That’s a marketing decision, and it’s one that you can make. But to NOT have your political or religious views front and center as part of ...…
Don’t waste your time and money creating a product and then trying to sell it… Here’s now to find out if it sells FIRST. I just responded to someone asking whether they should spend $5,000 to complete a new product they’re not sure is really what their target niche is looking for. He believed his ...…
Easiest way to put YouTube videos in your WordPress blog without installing a video plugin etc, is: 1) Turn off the visual editor by going to Users=>Username=> Uncheck “Use the visual editor when writing” 2) Go to YouTube, find the video you want, and copy/paste the “embed code” link from it into your WordPress blog. ...…
I take my computer interfaces serious because I’ve gone through periods of losing strength in my hands and fingers from overexertion and overuse. I’ve played piano full-time and used a computer full-time, two activities most likely to cause tendonitis. A couple tips that I do: 1) I’m left-handed, and there’s a left-handed mouse that helped ...…
According to a recent study, here’s how visitors read your web content and online sales letters: “In the eye-tracking test, only one in six subjects read Web pages linearly, sentence by sentence. The rest jumped around chasing keywords, bullet points, visuals, and color and typeface variations. In another experiment on how people read e-newsletters, informational ...…
If you’ve been following the saga of Sarah Palin having her Yahoo email account hacked into, you know that it was accomplished by answering simple security questions. Here’s how to avoid having the same thing happen to you: Your logins are only as secure as their weakest link. Your actual password may be completely unguessable, ...…
There’s a marketing reason that election campaigns go more negative in their advertising as election day gets closer, and it’s due to a fairly advanced concept: Psychological tests have shown that when people are selecting (buying) something they’re looking at its positive factors, but when they’re rejecting (ie, comparison shopping, figuring out which one NOT ...…
In the “everybody makes mistakes” department, I just pulled up Google using Firefox 2 and there’s a glitch on their homepage, part of the HTML is visible on the page: google.ac.i(document.f,document.f.q,”",”") Looking at the source code, it looks like it’s may be missing a closing left paranthesis bracket farther down the string. The glitch isn’t ...…
A reader writes: When launching a new product, what is the best way to get your initial testimonials for the site? Can you launch without them? Yes, you can release a new product without testimonials… If you have previous products with testimonials, you can list them as a “character reference”. You can also use the ...…
