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Can Internet Marketing Be Fun?
By Tim Gross - Internet Business Blog | June 5, 2008
…That’s the question that was recently asked.
It all boils down to mindset and what YOU like to do. Starting an Internet business can include:
-Researching
-Brainstorming
-Creating
-Writing (whether it’s the product, articles, supporting materials, website info, etc)
-Math (Crunching numbers to figure out your clickthrough/sales/conversion rates
-Corresponding With Customers (when they have questions, customer support issues, etc)
-Learning New Skills (the nuts & bolts of eCommerce)
…Frankly, I like ALL of those things - in the proper doses. When I’m first developing a new business model is the exciting part, and responding to initial customer questions and feedback is interesting.
The bad part is:
-Wasting an entire day because something isn’t working like it should, trying to fix it
-Being stuck on a “simple” software issue that isn’t explained well in the manua
-Dealing with ongoing customer support issues when you roll out after you establish things are working
Make no mistake -There’s a lot of work and new skillsets involved to develop an Internet income. You can hire others to do a lot of it, but if you don’t have money starting out, you probably have to do it yourself.
The Good Part: The favorite day I remember was the end of my first really successful year online in the ’90s, I ran a Christmas special (product was marked down to around $200), and I had a “crowd cheering” sound set up in my email program so whenever an order came in, I heard cheering (and yeah, I had it cranked up loud).
…So all Christmas morning, I’d hear cheering and run to the computer to see what sale(s) had just come in. It was the first Christmas where I MADE money. 
The trick is to get excited about the process. You have to get excited about the successful possibilities that you hope will happen, otherwise you won’t be able to persevere through the delays and aggravations that are virtually guaranteed to occur.
I’m a musician, and in High School my band was playing with a really successful local band who I really looked up to, and during soundcheck there were tons of problems, I was freaking out…
The leader of that band just shrugged his shoulders and said, “Hey, if this was easy EVERYBODY would be doing it”.
…25 years later, I guess his observation has stuck with me.
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