« Why You Need Your Product on Amazon.com | Home | Buying A Lottery Ticket (Quick Joke…) »
Getting Exposure From YouTube
By Tim Gross - Internet Business Blog | December 2, 2006
Another place you should be searchable if at all appropriate (and maybe if it’s UNapproprate) is YouTube.com. Why? Because of the enormous amount of searches being done there.
Example: Out of my initial frustration of not being able to find video training for a music software program (Reason, by Propellerhead software), I ran a search for Propellerhead Reason on YouTube.
There are multiple results, including videos of users showing how they use the software, as well as an official video from the Propellerhead site. Obviously, it’s beneficial to Propellerhead to have their official training video on YouTube to be searched. But who can also benefit from it?
-Producers and recording studios looking for clients could upload video showing how they developed a song using Reason, with a link to their website in the video.
-Individual recording artists could show part of how they created their song in Reason, with a link to their website…. And of course they’d be playing their song in the video demo, which is free exposure for them.
Piggybacking Off Of Other Searches
This idea of piggybacking (providing content related to other searches already being done) is very important. One of the videos uploaded by someone, entitled “Reason 3.0 Kick Start” got viewed over 30,000 times. If that was YOUR training video linking to your studio/music website/DVD training site etc., it’s all free promotion.
Silly Example Of Piggybacking
There’s a funny song video on YouTube called “Biff’s Question Song“, sung by the guy who played Biff in the movie “Back To The Future”, it’s been watched over 800,000 times. He benefits because it lists contact info to hire him for standup comedy gigs, obviously great exposure.
Piggybacking: In the list of related videos to the side is “Re: Biff’s Question Song“. It’s just some guy saying he liked Biff’s Question Song… And it’s been viewed over 30,000 times, just because it’s in the “related” list. The guy doesn’t link to anything of his, so there’s no monetary benefit for the video, except that now 30,000+ people have seen him talk.
I’m not encouraging people to upload useless videos to YouTube just to clog up search results… But if this knucklehead can get viewed 30,000 times for no particular reason, you can use the same concept to piggyback on exposure related to YOUR interests. Be creative. Experiment. See what happens.
Topics: Marketing | Trackback URL