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Presidential Candidates Taking Their Email Subscribers For Granted
By Tim Gross - Internet Business Blog |
ClickZ recently ran a story on the fact that both Obama and Clinton aren’t addressing issues of WHY their subscribers should vote for them:
…By neglecting to discuss issues in recent e-mails to Texas voters and distinguish one candidate from the other, both campaigns may have taken support for granted.
“It assumes that everybody who signs up for the e-mail list is a supporter…and in a closely contested race that people aren’t looking for reinforcement of why they should vote,” said Reich. “Campaigns do themselves a disservice by thinking that e-mail in particular is not going to fall into somebody’s inbox who needs more than just a reminder to find their polling place.”
That danger was driven home to me by Dan Kennedy recently… If you’re not familiar with Dan Kennedy, he’s a well-respected high-profile business trainer who has a pretty rabid group of followers/customers. If anyone could assume that their audience was pre-sold on them it’s Dan, but even he said that when he makes the mistake of not re-selling and proving his worth to his existing customers when promoting a new offer, his response suffers.
Lesson learned: Never take your customers, partners, or constituents for granted. Keep re-selling them on yourself even after you believed you’ve already convinced them.
Topics: Z Info | Trackback URL
March 7th, 2008 at 4:08 pm
Yeah, and you remember what they say happens when you “assume”…